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Red Interiors Trend - how to get the look

Earlier this year, American Tiktoker Taylor Simon coined the idea of the 'Unexpected Red Theory' in interiors; the idea that adding a red item to any room would immediately elevate the design and fit with any colour scheme effortlessly.

The idea of adding a 'pop of colour' to create a focal point to a room is nothing new, but the #redaesthetic in interiors is set to be a big colour trend for 2024.

Playing on the idea of 'dopamine decor', you can incorporate the bold hue as a maximalist - through paint, wallpaper and block colour - or as a subtle nod in a minimalist home, with joy-inducing shots of mood-boosting reds in accessories, lighting and soft furnishings.

 Here's some inspiration and ideas on how to add red to your home:

Adding red paint to room is a big statement; you can go bold and sexy with a gloss finish, or try adding it to your woodwork for a contrast to neutral walls. Red works well in a small room like a study or cloakroom for an intense, cosseting feel.

Red tones can range from a bold tomato to a muted Pompei red. Deeper tones work well with blush pinks or dusty blues for a vintage feel.

Graphic ginghams and checks are also having a 'moment' in interiors, combine the two trends with tiling or linens.

Adding red accents to a kitchen through appliances, textiles or pendant lighting is a great way to refresh a neutral design without redecorating.

Or red cabinetry pairs surprisingly well with a range of marbles and woods for a 'warm neutral' that adds personality and depth to a kitchen space.


1980s Red Italian walllights

1980s Red lacquered desk by Raul Barbieri